We were founded with the goal of helping organisations beneficially leverage the power of Data Analytics  and Customer Relationship Management (CRM) and related technologies.

The founding team of CRM and Data Analytics industry veterans had noted that existing vendors were more interested in selling their software than helping their customers benefit from it, and saw a need for independent, informed, accessible, and unbiased advice.

And so Datatopian was formed with a mission to provide the knowledge that organisations needed to bridge the gap between data and insight.

With most in the Data Analytics and CRM industry happy to sell software, we chose to focus on the nitty gritty activities that make the difference between a data project being a success and a failure.

Our business focuses around six core service areas, none of which are particularly glamorous, but all of which are essential to ensuring analytics generates high returns: initial discovery, solution design, software selection, project management, user adoption, and for those with existing under-performing systems, a CRM/BI value maximisation service.